Why I Quit Blogging
Written by Liz Feezor
A few months ago, I pressed ‘publish’ on the final post on my personal blog and hung up my hat as a style blogger forever. After almost nine years, I decided to finally call it quits on a project that I hadn’t wanted to give up but was no longer serving me.
I launched my blog in the fall of 2009: I had just seen ‘Julie and Julia’, a feel-good movie where Amy Adams’s character blogs her way through Julia Childs’s Mastering the Art of French Cooking. Attempting a mountain of technically challenging recipes sounds like my personal hell, but writing for fun was something I’d put down for years and now sounded appealing again. I had finished grad school a few months prior, and starting a blog seemed like a good use of my newfound free time.
Over the years, my blog changed and evolved along with me. I wrote about my outfits, random thoughts on trends and fashion tragedies, and what was happening in my life. My blog was an escape and a sanctuary from work, where I always felt like I was putting on a costume and playing a part that never felt right for me. Blog posts were reflections of my real self, where I could say what I wanted and initiate conversations that I wanted to be a part of. Though fashion was the overarching theme, the blog was never really about the clothes.
Style blogging as a medium has become unrecognizable from what it was when I started. Though a shift had been happening for some time, blogs had slowly morphed from personal journals into another form of advertising: it became less about putting one’s thoughts and feelings out into the world and more about product placement and marketing. As blogging became less art and more commerce, it became what I was trying to escape, and it felt as though writing itself had been co-opted.
For style blogs now, image is everything. “Style blogger” has become synonymous with “model”: a woman whose appearance and life appear to be perfect, and there I was, posting photos of my awful fleece pants and writing about merkins and how you just can’t find a good pair of underwear these days. I can’t become someone I’m not, physically or socioeconomically (style blogging has also become a case study in the rich getting richer, but that’s another discussion), so where did that leave me?
When I put the blog down for good, I took the leap into writing for work full-time. Clichéd as it is, the best things I got from blogging are things money can’t buy: appropriate, as I never made a dime. Connections I’ve made through blogging have become lifelong friends, and some have quit blogging for similar reasons. I learned that I really do love writing and getting people thinking, feeling, and talking about things that matter.
For me, blogging was a catalyst for self-discovery. It helped me finally own what I’d felt for years, but never was able to articulate. My blog helped me realize that I need to feel creatively fulfilled in my work, and that living in a way that I can feel good about is important to me. I’m grateful to blogging because it taught me that writing is an essential part of my life. Nine years of my history are now captured in 272 blog posts: photos and personal essays that tell the story of a writer who just wanted to talk about style.